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Mercedes boss wants to focus on wealthy car buyers

benz by benz
January 25, 2021
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Mercedes boss wants to focus on wealthy car buyers
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Reuters reports that Kallenius explicitly stated that these models are “not where the main thrust should be, we shouldn’t become a competitor to the volume manufacturers. The premium luxury segment usually shows above-average growth.”

What is ironic is that both models played one Key role in rejuvenating the brand by attracting younger buyers. The A-Class sedan in particular did its job very well.

Kallenius says its range of smaller vehicles, which includes the CLA sedan and the GLA and GLB crossovers, is not the place Mercedes should focus future resources. Does this mean that the A-Class sedan and possibly the CLA, GLB and GLA are on their way out?

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