Mercedes-Benz is the most popular premium automobile brand on Facebook. Over 22 million people follow the updates on the social network page. It looks similar on Twitter and Instagram.
There are 22,999,316 who liked this Mercedes-Benz Facebook page. The number of followers is even bigger, reaching over 23 million people. The fans of the brand check for updates, find out about new models and find out about the high-quality and dynamic lifestyle that the brand is promoting.
The site is growing fast. Mercedes celebrated five years ago 20,000,000 followers.
Similar to car sales, BMW is always close. 20,655,137 people clicked “Like” the Bavarian premium automobile manufacturer in the hope of being among the first to hear the news.
Audi follows in the ranking, but the Ingolstadt brand is far behind BMW with just 859,090.
Sports car manufacturers join the exclusive club. There 16,307,758 people like Ferrari, while Lamborghini has 13,059,103 fans. Porsche has 11,745,072 people who like the company’s Facebook page.
Mercedes-Benz on Instagram, also in the lead
The situation is similar on Instagram, only the numbers are bigger. There are 32.6 million followers for Mercedes-Benz there. BMW is getting closer with 30.7 million, while Audi has to be content with 15.5 million.
If it is less popular, Twitter brings together only 3.6 million enthusiasts for the Stuttgart premium automobile manufacturer.
Compared to the Facebook and Instagram numbers, the Twitter numbers at BMW are also significantly lower. 605.6 follow the tweets of the eternal Mercedes rival.