The Mercedes-AMG brand looks back on the hottest journeys of the past and breaks new ground into a new future. with a distinctly new edge and attitude.
Mercedes recently launched an advertising and advertising campaign to launch a new brand positioning and image for Mercedes-AMG. At one point they showcase a stunning and vibrant range of AMG cars and SUVs. These sharp rides have been a delicious feast for the eyes from the 1980s to the present day. And you hear the rumbling V8. You can see the precision of the performance in action. And every shot of high-revving, tire-screaming, winding action gets your adrenaline pumping. Then they ask: “Are you AMG ready?”
After looking and listening to these dream machines, the answer is obvious: yes. Always! But first a follow-up question; ready for What?
The “what” is the continuous commitment and passionate pursuit of Mercedes-AMG for exceptional automotive performance. is a look at how Mercedes-AMG plans to not only stay relevant in the rapidly changing market, but also to dominate it.
Mercedes-AMG has evolved. Accordingly, the brand’s identity is changed to suit their needs.
‘Are you AMG capable? ‘sums up our transformation into a performance luxury brand, “says Philipp Schiemer, Managing Director of Mercedes-AMG. “We are ready to redefine driving performance and open up our brand to new target groups. We combine the AMG spirit with the luxury of the lifestyle of tomorrow and will thus further strengthen the fascination for the Mercedes-AMG brand. “
It is clear that Mercedes-AMG is working hard to honor its legacy. And with that, we want to continue building high-quality and innovative rides, as they have always done. yesterday, today and tomorrow. “Status quo”, however, is not really the way Mercedes-AMG rolls. When it comes to Mercedes-AMG, they have always been at their best when it comes to exploiting their strengths, pushing boundaries and generally messing things up.
What’s particularly compelling is how MB showcases some of the brand’s most ambitious and exciting vehicles. and how these cars and SUVs will affect the future of Mercedes-AMG.
A handful of trips in the campaign reinforce this bridge from the past to the future. Each vehicle varies depending on the model type and era. However, all of them were groundbreaking for various reasons. And all of them embody the perfect combination of Mercedes-Benz and AMG in their boldest form.
The proof? Here’s the pudding: the e-luxury AMG SLS electric drive, the wild Mercedes-AMG G 63 dare, sleeper pills 1986 Mercedes 300E 5.6 AMG (aka “The hammer”) and the track-inspired but street legal Mercedes-AMG GT Black Series.
AMG SLS Electric Drive has shown that electromobility can be sexy and wild with a 721 hp sports car. At the other end of the spectrum, the Mercedes-AMG G63 brought versatility, luxury, style and power to the SUV scene.
As early as 1986, AMG was making noises – in the truest sense of the word and figuratively – when they dropped a V8 in a medium-sized E-Class. The Mercedes-AMG 300 E became a revolutionary hammer. The Mercedes-AMG GT Black Series is home to the most powerful AMG V8 series engine of all time.
AMG will use their inherently rebellious side and not be tamed anytime soon. Whether at the wheel of an ICE or an electric drive train – the goal is the same: performance, driving dynamics and luxury.
While the spot shows some of the same old ones – fabulous people, fast cars, beautiful places – there is a palpable fulcrum to expanding their base. By leaning into what makes the ultra-modern Mercedes-AMG so desirable; They are promoting a new, younger and more diverse demo. Mercedes knows that demographics need to be engaged if the new rides are to be a hit.
Mercedes-AMG has always been characterized by speed, power, power and just the right amount of decadence. And that won’t change.
Redefining the future of driving performance, what drives the brand forward. Whether behind the wheel of an ICE or an electric drive train, the goal is the same. Performance, progress, luxury and a visceral connection. This is what drives Mercedes-AMG. And tomorrow looks really promising from their new perspective.