The promotion of the merits of life insurance seems to be increasing recently. An advertisement that some internet users frowned upon in the context of a pandemic. Behind this misunderstanding lies the rather unfounded notion that insurers are taking advantage of the crisis and a product that is in fact completely unknown.
Can we promote death?
You may have recently received a text message or an email from your insurer sent to take out death insurance. This type of advertising is also available on social networks in the form of sponsored publications.
For example, on February 5, the Maif published a short video on its Facebook page in the form of a cartoon in which we see a little boy being devoured by a fish, with the following catchphrase: “Choosing MAIF means choosing a more accessible mortality insurance: one of the lowest rates on the market”.
It is difficult to hold the insurer responsible for the form of this advertising here. Selling a product like life insurance without falling into despair and sadness is already complicated. The margin to downplay this policy which only takes effect after the death of a loved one is very thin indeed.
Timing frowned. And undesirable?
But it’s actually more that timed coordination selected to send these advertisements which caused a feeling of discomfort among some internet users. In a particularly fearful context where the number of people who have died from Covid-19 is increasing day by day, some blame insurers try to take advantage of the fear of the French.
On the other hand, insurers logically push certain products more in line with current events. The entry into force on December 1st from completion “At any time” for complementary healthwill no doubt lead to a multitude of advertisements extolling the benefits of mutual health insurance in the months ahead.
The same applies to life insurance, declining since the beginning of the crisis, and Who needs to attract new savers to avoid a new period of net outflow (i.e. deficit).
In this case the supervisory control and resolution authority (ACPR), which is responsible for the proper conduct of banks and insurance companies, considers it not uncommon for pension organizations to step up their communication about life insurance when this meets the needs of policyholders.
Are insurers using the crisis?
This new misconception, however, this time around is related to a weakening relationship between policyholders and insurers. She even adds water to the mills of those who think about it that insurer “Take advantage of the crisis”.
This speech was given several times in 2020, especially after multiple refusals to compensate restaurateurs for their operating losses. The savings made by insurers in the car, motorcycle and household sectors (around 2 billion euros after the first delivery) were also badly perceived, especially by policyholders whose premiums will increase in 2021. This mistrust has even convinced the political world since last November. a platform signed by 45 MPs invited insurers “Participate in the war effort”.
However, at the time of the reviews for the past year, insurance is not one of the areas of activity leaving the company big winners of “The Economy of Imprisonment”. The areas of household appliances, video games, do-it-yourself, streaming or even take-away have particularly increased their sales, reports a current analysis of World.
Like all companies, insurance companies are trying to sell theirs “Fan Shop”even if those involved with retirement insurance can be unsettling during a pandemic. But do you also make a clear distinction between the two main policies that insurers offer for this product?
What are the differences between death and funeral insurance?
In fact, death insurance gives you the opportunity to get set up Fund that will be donated to loved ones after your deathto help them financially. In detail there are many different contracts, it is even possible to set a deadline in order to benefit from the amounts paid up before his disappearance (temporary death insurance).
This form of precautionary saving should not be confused with the funeral insurance itself is designed to help you prepare for your funeral throughout your life : You set aside an amount that can only be used by loved ones for this purpose.